01 TELEVISION

 According to The Times newspaper this week,  watching TV live and in real time accounts for most TV viewing.

1. What do you understand by the terms 'live' content and 'on demand' content?

If you watch something that is "live", you are watching it as it happens in present time. If you watch something "on demand", it has already happened.

1. What is the demand for 'live' content like?

There is a larger demand for live content because if you watch something live you are very much in the moment with it. It is more thrilling to watch if it is happening in present time and people would come together to watch it exclusively at the certain time that it goes live.

1. According to ratings research, there are 8 programmes cited as the top live shows for family viewing. How many have you watched?

I have watched "Britain's Got Talent", "Bake Off" and "Paddington"

1. Apply Blumler and Katz's audience framework to what you learn from this article.
   

This article tells me that while TV obviously has an entertainment value, there is social interaction. For example, "Britain's Got Talent" allows the live audience to interact as well as families watching at home. This helps people to feel connected to society and family bonds grow stronger. People enjoy watching TV and 39% of people "felt that the importance of TV in helping people to feel connected to society had grown during lockdown."