Comparison of media language in MOJO and We Love Pop
The layout of MOJO is clean and isn’t image-heavy (just 2 photographs and 1 graphic), which connotes a more mature target audience. By contrast, the layout of We Love Pop is busy with many images which connotes the vibrancy and exuberance of youth. It gives you so much to look at and draws the eye to catch the attention of the tween-market.
The typography of MOJO is stylised to the issue (1967-1970’s music) and is sleek, with the logo part-hidden, which connotes that the readers will seek out the magazine because the brand has a strong identity and a loyal readership. By contrast, the typography of We Love Pop is cartoon-like with several different fonts and colours which connotes a younger audience.
The colour palette of MOJO is limited to black (which is prominent) followed by white and pink. Even the main cover image has been adjusted to suit the palette, which connotes simple, stylishness.
By contrast, the colour palette of We Love Pop is bubble gum pinks and blues which makes it seem aimed at older children / teens as it mirrors the colours of candies.
The language of MOJO emphasises the main headline (The Rolling Stones) and only uses one exclamation mark (the free CD offer) whereas the language of We Love Pop is less under-stated. Five exclamation marks are used to generate a feeling of excitement and interest to captivate the attention of the young readers.
Mark 10/10 (more detailed marking on the paper copy in your email)
ReplyDeleteYou have responded with real personal engagement and understanding. Your analysis is precise, detailed and thoughtful.
You know how to use the term ‘connote’.