01 The Avengers

 What is your impression of the sixties era? 

My impression of the sixties era is that it is overall a fun and amusing era. The style of clothing was colourful and made each person stand out; nobody cared what others thought of them. The music was very much upbeat and positive; this would have very much influenced the attitude of the listeners; meaning that the sixties overall was a funky and care-free era.

Where does this come from?

Watching 'Austin Powers' gives me this impression because the cast wear the type of clothing that was popular in the sixties; giving me an idea of what was worn. The funky over-the-top hairstyles gave me the impression of individuality and expression. There is comedic value in Austin Powers to, which gave me the impression of a care-free and fun attitude.

Write down 5 key events from the era that shaped it.

-Moon landings 

-The Cold War 

-Civil rights protest 

-The assassination of John F Kennedy 

-The Vietnam War

Write down 5 famous figures associated with this era.

-Martin Luther King Jr

-Paul McCartney

-Bridgette Bardot 

-John Lennon

-Audrey Hepburn

01 Cuffs

 Chapter 1:

 What diegetic sounds create realism in the opening scene? 

At the very start of the opening scene, the audience can hear sea gulls as we are given a birds eye view of the sea. You can also faintly hear waves crashing in the background. This creates realism as the sounds transport the audience to the beach; sea gull sounds and crashing waves are sounds that are associated with the beach and therefore even without watching, the audience can tell where the opening scene takes place.

How would you describe the non-diegetic sound and what does it contribute to the opening scene? 

The non-diegetic sound is the sound of the police talking over the radio at the beginning; this sound is layered over the typical beach sounds. Then, the Superintendent's speech begins to play over the sound of a police car siren. This talking makes the scene realistic and immediately the audience know what the opening scene will include; which is the theme of police. 

What is the effect of the Superintendent's speech being a sound bridge over the beach scene?

The Superintendent's speech playing over the beach scene is quite comedic. The Superintendent talks about the police finding people in "life or death situations", and we then see a group of men in inflatable hats messing around on the beach. He then mentions the police making the "highest standards of decision-making", while the policeman fails to pull apart two of the men who are fighting; one man is held in a headlock and the policeman is barely helping. Furthermore, the Superintendent mentions "positive daily interactions with the public", just as a man punches the policeman in the face. Lastly, the Superintendent mentions the policemen earning "respect from the public they serve". Immediately after this, a man turns to the policeman and says "what is the point of you?" Overall, after each statement the Superintendent makes about the police force being respected, resilient and dealing with threatening situations, the scene on the beach displays the opposite of this. 

TV in the 2010s

 1. Explain technological convergence. [2]

This means that television is available on a variety of different devices, such as: on television sets, game consoles, tablets and mobile phones. 

2. Explain 'channel surfing'. [2]

This is routine for broadcast television. It is when content is streamed as individual programmes or 'box sets' of series.  

3. Give 3 examples of how channels create brand loyalty [6]

-Serial narratives of certain dramas encourage loyalty as the audience must tune it to watch new episodes to follow the storyline

-Some dramas contain a large amount of suspense which intrigues the audience, causing them to keep watching

-Some channels rely on popular flagship programmes to support their branding as a channel, which entice people to watch their channels

4. What is 'long form television drama' ? [2]

This is a type of drama which ensures an audience's loyalty; as the series continues over a long period of time. This means that the audience will have to be dedicated and continue to watch it whenever a new episode is released onto a channel.

5. What is a 'flagship' programme? [2]

This is a program directed towards a certain target audience. The program has been created in order to appeal to this particular category of people, who therefore continue to watch as what the programme has to offer meets their particular interests.

6. In exchange for the licence fee, what does the regulator require of the BBC as a Public Service Broadcasting channel? [6]

It requires programmes that are original and a range of of genres and also informational programmes, such as the news. If there is variety in the shows that are released for the public, there will be a larger range of people watching as each programme will meet a range of different people's interests and wants.

01 TELEVISION

 According to The Times newspaper this week,  watching TV live and in real time accounts for most TV viewing.

1. What do you understand by the terms 'live' content and 'on demand' content?

If you watch something that is "live", you are watching it as it happens in present time. If you watch something "on demand", it has already happened.

1. What is the demand for 'live' content like?

There is a larger demand for live content because if you watch something live you are very much in the moment with it. It is more thrilling to watch if it is happening in present time and people would come together to watch it exclusively at the certain time that it goes live.

1. According to ratings research, there are 8 programmes cited as the top live shows for family viewing. How many have you watched?

I have watched "Britain's Got Talent", "Bake Off" and "Paddington"

1. Apply Blumler and Katz's audience framework to what you learn from this article.
   

This article tells me that while TV obviously has an entertainment value, there is social interaction. For example, "Britain's Got Talent" allows the live audience to interact as well as families watching at home. This helps people to feel connected to society and family bonds grow stronger. People enjoy watching TV and 39% of people "felt that the importance of TV in helping people to feel connected to society had grown during lockdown."