Age
Mojo celebrates older musicians, by putting a picture who is now old and mentioning a man who was popular in the 70s, which goes against stereotypical representations of popular musicians.
The stereotypical representation of older people as facing an uncertain future- "there are a lot of grievers out there"
Young people are linked with excess. From the picture of young Queen- "we were a sacrifice to the God of excess"
Gender
Men tend to be linked with seriousness and authority (+ masculinity and warfare)
Cave represented stereotypical authoritative/serious man
Explain how music videos use media language to promote their artists [10 marks]
-mise en scene
Allows us to see where the videos take place
TDB
symbol of conformity/tradition, set in average american high school. Clear hierarchy.
Codes who has power and who wants to belong.
Deeply saturated colours- bright, strong
-camerawork
TDB
Traditionally delivery of performance and illustration of the lyrics/ story.
band and lyrics are in shot. showcased via close-ups, mid-shots and high-angle shots. Arc pans around artists. Artist shown like this as labels want to promote their artists (close-ups authenticate them- face shows them singing)
-sound
-editing
TDB
Cuts between shots of band and interpretation of the lyrics/ story itself
